Where has construction reached. When exactly do I get possession. How much is still owed. Change my number. Add my wife as a joint holder. Today those arrive at a desk running on a spreadsheet, a WhatsApp group and somebody's memory.
"Change my number on the flat to 90730 44112."
A buyer is somebody you are trying to win. An owner is somebody you already have — and cannot lose without it costing you the next twenty referrals from his building.
Every month of it generates the same handful of questions from every flat in the tower, and none of them earn anybody a commission.
It was said on a call, repeated in a WhatsApp group, and now nobody can say whether it was done — including the person who promised it.
Forty possession queries from one tower is not forty problems. It is one: that developer has told his buyers nothing, and nobody has ever been able to show him so.
Recognised from the number he is ringing on. No qualifying questions, no budget, no site visit offered for the flat he already owns — the greeting is his name and his unit, and then she listens.
Project, tower, unit and configuration — and if he owns more than one, she asks which before answering anything.
The stage your site team last recorded, said with the date it was recorded — never a guess about what has happened since.
Stated as an expectation with its date, because that is what it is. She will not turn a developer's estimate into a promise on your behalf.
Paid, balance and the next instalment as your records have them. She does no arithmetic of her own and volunteers it when the figure is stale.
Agreement signed, registered, possession — each with the date it was promised and the date it actually happened, and which one is late.
Cancellation procedure, refund timing, how a resale works — your words, given back exactly as you wrote them. Never a paraphrase.
An address, a phone number, a joint holder, a resale — these are the requests that go wrong quietly and expensively. So she takes the note, tells him plainly that it has gone to the office, and stops.
Not a transcript somebody has to read. A job, categorised, with a due date set by what it actually is — a phone number today, a joint holder in a week — sitting on a screen that shows only the ones due now.
Your desk writes the reply once, in your words. She gives that sentence back for as long as it is true, and the panel shows which written answers are actually earning their place — and which building is generating the questions.
Every request gets louder until somebody deals with it. This is the whole ladder — not a service level written into a contract, but what the software does, on its own, whether or not anyone is watching.
| Under 4 hours | New | Sits in the desk's queue |
| 4 hours, nobody assigned | Unpicked | Turns amber — somebody has to own it |
| Past the day it was due | Overdue | Turns red |
| 3 days open | Stale | Jumps to the top of the queue, whatever it is |
| 5 days, or 2 days past due | Escalated | You are emailed — once, not every morning |
Due dates are set by what the job is. Your desk can move any of them — and anything moved forward waits its turn instead of being marked done to clear the screen. The escalation email reaches the business owner once per item, because a daily digest of the same four rows is a thing people learn to delete.
A post-sales executive has no business seeing live buyer leads, budgets or what your sales team is chasing. So they do not get a smaller version of the sales panel — they get a different one, and the pipeline is not hidden from them, it is absent.
What is due now, what nobody has picked up, and what has been sitting too long — ordered by how loud it has become, not by when it arrived.
Every flat with its money, its milestones and every call and request against it. Which steps are late is a fact from the dates, not somebody's opinion.
Where a question that reached a human becomes one that never will again. Written once, in your words, and shown back with how often it has been used.
A job can be pushed to a day it can actually be done. It comes back then — which is the alternative to closing it to get it off the screen.
Worth reading before you buy it, not after. Each of these is a decision, and each one costs the demo something.
Balances are read, never computed. If your records do not hold the figure, she says she will have it confirmed rather than working it out and being confidently wrong about somebody's money.
She volunteers the date. Money confirmed six weeks ago is said as money confirmed six weeks ago — the owner decides whether that is good enough, rather than finding out later that it was not.
Every keyword must match. No similarity, no nearest guess. A written answer given to the wrong question is a human-sounding statement about somebody else's flat, so it fails by staying quiet.
One system owns a booking. Where the sale came from Salesforce, we show it and never edit it — two systems quietly disagreeing about a possession date is worse than one being incomplete.
It is a different desk doing a different job for people who have already paid you, so it is charged separately — and switched on per business, not bundled into a licence you did not ask for.
The owner line, the answer book, the desk with its own login, the escalation ladder and the daily email when something has been ignored for five days. Priced against how many flats you are carrying, not per seat.
Already running the pre-sales layer? This is switched on for your business without a second number, a second login for your buyers, or a migration.
By the number he is ringing on, matched against your booking records before she speaks. If the number is not one of them, he is treated as a buyer and gets the ordinary sales conversation — the two never blur.
Then she does not recognise him, and she does not pretend to. He asks for the desk, the desk verifies him the way it does today, and the number is corrected on the record — which is itself one of the tracked jobs.
She tells him what your records say and when they last said it, as an expectation. She will not state it as a commitment, because you did not, and a recorded call is the worst possible place for that to be the first time it is promised.
The business owner, once per item, at half past nine. Not a morning digest of everything still open — one email about one thing that has been ignored for five days is read; the digest is filtered.
No. It is a separate login into a panel that does not contain the pipeline, the budgets, the call insights or the marketing tools. Nothing is hidden behind a permission — those screens are not there.
English, Hindi and Bengali, and she follows the owner rather than the script — if he answers in another of the three, she switches mid-conversation without him pressing anything.
No. Bookings can be typed in, imported, or read from Salesforce where that is where they live — and where they came from Salesforce we show them and never write back. Recordings and transcripts stay in Mumbai, like everything else we run.
Fifteen minutes. Bring one real question your desk got this week and we will put it to her on the call.
Leave your number and we'll call you back. Or Aira will — you'll hear exactly what your buyers would.